Stories

Why We're Called Threads of Gulab
Why We're Called Threads of Gulab
We named the brand Gulab — the Hindi word for rose — because of how the flower grows: slowly, in layers, without much interest in being rushed. That's close to... Read more...
What Small-Batch Production Actually Means
What Small-Batch Production Actually Means
Your clothing choices have power. When you choose THREADSOFGULAB, you're voting for a different kind of economy—one where women earn fair wages, families thrive, and ancient crafts are preserved. Learn... Read more...
Why We Don't Fix the Imperfections
Why We Don't Fix the Imperfections
In a world obsessed with perfection, imperfection is where truth lives. Every unevenness in a THREADSOFGULAB piece tells a story of a human hand. When you choose artisanal fashion, you're... Read more...
Why Handmade Costs What It Costs
Why Handmade Costs What It Costs
A hand block-printed dress takes considerably longer to make than a machine-printed one. Every length of fabric is pressed by hand, block by block, by an artisan in Bagru or... Read more...