We named the brand Gulab — the Hindi word for rose — because of how the flower grows: slowly, in layers, without much interest in being rushed. That's close to how we think about the clothes we make.
Every piece starts in a block printing workshop in Bagru or Sanganer, outside Jaipur, where the craft has been passed down through families for generations. A teakwood block is carved by hand, sometimes taking several days to finish. It's then pressed into natural dye and stamped onto cotton, one motif at a time, by someone who has likely been doing this since childhood.
The color you see isn't chemically standardized. It shifts slightly with the season, the batch of dye, even the humidity in the workshop that week — which is why no two of our pieces look quite the same.
We keep our production small on purpose. Slow production, natural dye processes, and fair pay for the artisans we work with aren't things we advertise as values; they're just how the process has to work if you want it to stay a craft rather than become a factory line.
If that's the kind of clothing you're looking for, we hope you'll find something here. If you ever want to know more about how a specific piece was made, write to us — we're happy to tell you.
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