We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Featured Collection
Our Story
In the heart of Jaipur, where the sun kisses ancient sandstone and whispers through narrow lanes, lives a tradition as old as time itself. Here, artisans gather at dawn, their hands stained with indigo and turmeric, carrying forward a craft passed down through generations. Each wooden block is carved with devotion, each strike upon fabric a prayer, each pattern a story of heritage. The rhythmic dance of block and cloth creates magic—transforming plain cotton into poetry, weaving history into every thread. This is not merely fabric; it is the soul of Rajasthan, the heartbeat of our ancestors, the living legacy of Jaipur's master craftsmen.
Our Craft
Our hand-block printing process is a centuries-old tradition passed down through generations. We begin with natural dyes extracted from plants, minerals, and earth pigments. Each wooden printing block is hand-carved by master artisans, creating intricate patterns that tell a story. The fabric is carefully prepared, and the blocks are pressed with precision, one color at a time. This meticulous process ensures that every piece is unique, carrying the soul of the craftsperson and the beauty of sustainable artistry.